Marketing

Course catalogue code
B-MSBMAR
3WKS
5EC
18Oct2018
30Nov2018
This course is also taught from

18 Mar 2019 till 29 Apr 2019

Short description

Marketing management focuses upon the way companies identify markets for their products, how they position and promote their products, and how they sell their products.

Mandatory

For SBM students and M-profile students.

Optional for students from other programmes

No.